Why 80 per cent of the links your have built will disappear in 6 months?
However scary this may read, it’s true, and contrary to the feelings that the title of this post may have created, this is actually a blessing in disguise for those who have been involved with “value driven” SEO strategies say our seo export from Poush Let me explain. The days of scrounging the net for links…
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An Introduction to Online Reputation Management
The first place that consumers look for information about your product / brand is online. It’s important for you to understand their online conduct, to attain top of the mind recall among your current and potential customers. Before the advent of the internet reputation was easy to control. The company gave out information about its…
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Some Growth Hacking techniques to grow your small business
Retargeting (or retargeting of advertising) This e-marketing technique makes it possible to show targeted advertisements to Internet users who have already visited your website for the first time. They are therefore familiar with your brand and your products. The aim is to create targeted Google and Facebook ads to bring these Internet users back to…
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The 5 essential tools for Growth Hacking Business
SCRAPPING TOOLS : SNOV.IO The main function of this tool was to find the composition of a professional email address. Once you are on your prospect’s website, all you have to do is use hunter.io to know the type of email address (for example {first}.{last}@). Then a quick look at LinkedIn to find out who…
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Growth hacking, the new reality of digital marketing ?
Until a few months ago, the term growth hacking was unknown to most people on this side of the Atlantic. But it is clear that there is a growing interest in this discipline in France. As a proof of this, I want to mention the number of articles, videos and even Meetups that appear every…
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The importance of natural referencing (SEO)!
SEO (Search Engine Optimization), or natural referencing, is the set of methods used to ensure that Google and other search engines can make a good reading of requests. The goal is to display the best results at the heart of the first page of searches on these engines. The position obtained during a search is…
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The value Proposition
The value proposition is one of the pillars of a successful marketing strategy. It allows your customers to quickly understand if your solution answers their problem, and therefore if they want to “click” to find out more. It represents one of the main sources of improvement of your retention/conversion. If you feel that you have…
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The Growth Hacker in the tunnel: the AARRR matrix
Le Growth Hacker dans le tunnel : la matrice AARRR. Every Growth Hacker works, consciously or unconsciously, but more often consciously, from a schema that can be summarized from the AARRR matrix. It was Dave McClure, entrepreneur and business angel, who first proposed this matrix. The latter describes, more broadly, the functioning of any technology…
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The story of Growth Hacking ?
Growth Hacking, as a concept, was born at the beginning of 2010 in the United States. More precisely: in Silicon Valley. The inventor of the term “Growth Hacking” is Sean Ellis. At the time, Sean Ellis worked at Dropbox, but already had other professional projects in mind. In short, he wanted to leave Dropbox. So…
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