Search engine optimization helps the website to rank well in search engines such as Google, Yahoo and MSN for the keywords related to the business. Some SEO companies think that the addition of keywords again and again in the web pages will make the site visible on first page of search engines. Thus they duplicate…
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However scary this may read, it’s true, and contrary to the feelings that the title of this post may have created, this is actually a blessing in disguise for those who have been involved with “value driven” SEO strategies say our seo export from Poush Let me explain. The days of scrounging the net for links…
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The first place that consumers look for information about your product / brand is online. It’s important for you to understand their online conduct, to attain top of the mind recall among your current and potential customers. Before the advent of the internet reputation was easy to control. The company gave out information about its…
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Retargeting (or retargeting of advertising) This e-marketing technique makes it possible to show targeted advertisements to Internet users who have already visited your website for the first time. They are therefore familiar with your brand and your products. The aim is to create targeted Google and Facebook ads to bring these Internet users back to…
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SCRAPPING TOOLS : SNOV.IO The main function of this tool was to find the composition of a professional email address. Once you are on your prospect’s website, all you have to do is use hunter.io to know the type of email address (for example {first}.{last}@). Then a quick look at LinkedIn to find out who…
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Until a few months ago, the term growth hacking was unknown to most people on this side of the Atlantic. But it is clear that there is a growing interest in this discipline in France. As a proof of this, I want to mention the number of articles, videos and even Meetups that appear every…
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SEO (Search Engine Optimization), or natural referencing, is the set of methods used to ensure that Google and other search engines can make a good reading of requests. The goal is to display the best results at the heart of the first page of searches on these engines. The position obtained during a search is…
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The value proposition is one of the pillars of a successful marketing strategy. It allows your customers to quickly understand if your solution answers their problem, and therefore if they want to “click” to find out more. It represents one of the main sources of improvement of your retention/conversion. If you feel that you have…
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Le Growth Hacker dans le tunnel : la matrice AARRR. Every Growth Hacker works, consciously or unconsciously, but more often consciously, from a schema that can be summarized from the AARRR matrix. It was Dave McClure, entrepreneur and business angel, who first proposed this matrix. The latter describes, more broadly, the functioning of any technology…
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Growth Hacking, as a concept, was born at the beginning of 2010 in the United States. More precisely: in Silicon Valley. The inventor of the term “Growth Hacking” is Sean Ellis. At the time, Sean Ellis worked at Dropbox, but already had other professional projects in mind. In short, he wanted to leave Dropbox. So…
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