Growth Marketing Agency in Dubaï

What is the Growth Hacking ? 

This concept resounds more and more loudly to the ears without us always knowing what it is all about. The answer is not simple. We can try to define Growth Hacking in one sentence (as we will try to do at the beginning) without touching the concrete reality of Growth Hacking.

To define Growth Hacking quickly, we often use a subterfuge, both relevant and insufficient. All Growth Hackers or GH “experts” will tell you that Growth Hacking is a state of mind, before being a set of techniques, tools and know-how. It is a very relevant way to describe Growth Hacking, as we will see, but at the same time, it leaves us hungry. “State of mind” is, to say the least, a very vague notion.

Growth Hacking is a set of practices and techniques, often unconventional, used to ensure the rapid growth of a service or product. This definition emphasizes two elements:

Growth Hacking aims at the rapid growth, exponential if possible, of a product or service. In “Growth Hacking”, there is “Growth”.
Growth Hacking uses all means to achieve these ends – growth. Unconventional means sometimes on the verge of legality or “decency”. Hence the term “Hacking” contained in “Growth Hacking”.
This definition is rather disappointing, as it does not explain what growth is. Nor does it explain what these unconventional practices, these “hacks”, are all about. Further analysis is therefore needed.

This concept resounds more and more loudly to the ears without us always knowing what it is all about. The answer is not simple. We can try to define Growth Hacking in one sentence (as we will try to do at the beginning) without touching the concrete reality of Growth Hacking.

To define Growth Hacking quickly, we often use a subterfuge, both relevant and insufficient. All Growth Hackers or GH “experts” will tell you that Growth Hacking is a state of mind, before being a set of techniques, tools and know-how. It is a very relevant way to describe Growth Hacking, as we will see, but at the same time, it leaves us hungry. “State of mind” is, to say the least, a very vague notion.

Growth Hacking is a set of practices and techniques, often unconventional, used to ensure the rapid growth of a service or product. This definition emphasizes two elements:

Growth Hacking aims at the rapid growth, exponential if possible, of a product or service. In “Growth Hacking”, there is “Growth”.
Growth Hacking uses all means to achieve these ends – growth. Unconventional means sometimes on the verge of legality or “decency”. Hence the term “Hacking” contained in “Growth Hacking”.
This definition is rather disappointing, as it does not explain what growth is. Nor does it explain what these unconventional practices, these “hacks”, are all about. Further analysis is therefore needed.